TODAY EXLUSIVE McDonald's teaching aid is 'brainwashing' Hard-up schools are resorting to free educational packs from McDonald's to teach children maths, geography and English. Use of the teaching aids - packed with references to the hamburger giant - was last night slammed as a "frightening intrusion".Some parents fear vulnerable children are being brainwashed. More than 1,000 educational packs have already been sent to teachers unable to afford anything else. The teaching packs ...

Articles & Opinion To Articles & Opinion 4 October, 2004 Have you been McDonaldised yet? By T.J. Snaith "…The fundamental problem with McDonaldisation is that it's other people in the system structuring our lives for us, rather than us structuring our lives for ourselves…You don't want a creative person at the counter - that's why they are scripted. You don't want a creative hamburger cook - you want somebody who simply follows routines or follows scripts. No, you take all...

UPDATE: The Truth About Tech Central Station When McDonald's wants to influence you, sometimes it doesn't want you to know that it's McDonald's doing the influencing. It would rather have you believe that its corporate message is actually the independent view of a publication that just happens to be pro-McDonald's. So rather than deliver its message honestly, under its own name, sometimes a corporation like McDonald's will secretly use an "independent" publication that allows it to pay a b...

Wed 29 Sep 2004 Healthy eating takes bite out of Big Mac EDWARD BLACK COULD the golden arches of McDonald’s finally be losing their allure on the British high street? In the surest sign yet that the message about the importance of a healthy diet being hammered home by government agencies and interest groups is working, the British arm of McDonald’s suffered the biggest profits collapse in its 30-year history. The US-owned burger giant revealed that its pre-tax prof...

September 26, 2004 Focus: 'Fat, dumb and happy' John Arlidge McDonald's took its eye off the ball, according to its new boss, Charlie Bell, who is now thinking outside the burger box to restore its fortunes ‘Fat, dumb and happy!” shouts Charlie Bell, the boss of McDonald’s. Bell is not lampooning Morgan Spurlock, the man behind the anti-McDonald’s documentary, Super Size Me. He is describing McDonald’s recent business performance. “Big companies get fat, dumb and happy. They take ...

McDonald's profits slump in face of junk food battle Chris Tryhorn, City correspondent Tuesday September 28, 2004 McDonald's: pre-tax profits fell by nearly three-quarters in UK last year Fast food giant McDonald's profits have plunged in Britain to the worst level since they launched 30 years ago, as it continues to battle the war on junk food. The burger chain's pre-tax profits tumbled by nearly three-quarters in the UK last year, falling to £23.6m from £83.8m. Profits ...

Center for Science in the Public Interest (CSPI) McDonald's Panned for "Broken McPromise" on Trans Fat CSPI Mounts Ad Campaign Against Partially Hydrogenated Vegetable Oil 9/24/04 A BROKEN McPROMISE (Click for CSPI's Full page ad taken in the NEW YORK TIMES) McDonald's has not kept its two-year-old promise to eliminate artificial trans fat from its cooking oil and the Center for Science in the Public Interest (CSPI) is not lovin' it. Today, t...

In September 2002, McDonald's issued the following Press Release: McDonald's USA Announces Significant Reduction of Trans Fatty Acids with Improved Cooking Oil. Reduction Is Major Step Toward Goal of Eliminating Trans Fats From Cooking Oil. OAK BROOK, Illinois. McDonald's USA announced today a significant reduction of trans fatty acids (TFAs) in its fried menu items with the introduction of improved cooking oil in all of its 13,000 restaurants -- a major step toward McDonald's goal...

BAN McDonald's in Schools JoeMaggard Feb 01, 12:34 PM [ Reply ] What's my take on all of this? Sadly, most people will eat whatever is available. So if you make unhealthy foods available, that's what they're going to eat, and if those foods cause cardiovascular disease, obesity, diabetes and other health disorders, then that's what you're going to see in the population. It's no coincidence that the U.S. population is currently suffering from skyrocketing rates of all these chronic diseas...

Obesity Suit Dogs who... ??? JoeMaggard Jan 25, 06:36 PM [ Reply ] Court reinstates part of suit accusing the company of tricking kids into eating fattening foods. January 25, 2005: 7:07 PM EST NEW YORK (Reuters) - A federal appeals court Tuesday revived part of the widely-watched obesity suit against ???????? Corp. that accuses the world's biggest fast-food company of using misleading advertising to lure children into eating fattening, unhealthy foods. The U.S. Second Circuit C...

I'm Free Don't grieve for me, for now I'm free, I'm following the path God laid for me. I took His hand when I heard Him call, I turned my back and left it all. I could not stay another day, To laugh, to love, to work or play. Tasks left undone must stay that way, I found that place at the close of day. If my passing has left a void, Then fill it with remembered joy. A friendship shared, a laugh, a kiss, Ah yes, these things, I too will miss. Be not burdened with t...

Needles in McDonald's meal, woman claims Files a lawsuit; says hospital removed 3 she swallowed Friday, January 14, 2005 By Michaelangelo Conte Journal staff writer WEST NEW YORK - A North Bergen woman has filed a lawsuit against McDonald's, claiming she swallowed three inch-long needles while eating a Crispy Chicken Sandwich at a Bergenline Avenue restaurant. Beatriz Bermeo spent three days at Palisades Medical Center, where the three needles were surgically removed from her dige...

McDonald's Dirty McTactics!!!! JoeMaggard Jan 06, 10:55 AM [ Reply ] Ok, here's the deal...McDonald's is being evicted from the Cleveland Heart Center by Heart Surgeon Toby Cosgrove, so McDonald's calls him a racist. For simply having the common sense to want to set a healthy example for the patients, McDonald's has seen fit to drag a gifted Surgeon thru the dirt. Calling people ugly vile names is the way McDonald's operates folks, it's the way they do business! I'm just glad the whole wo...

Editorial Hospital has right to seek healthy food Dec 29, 2004 A food fight has broken out at a hospital that is noted for its heart care. The director of the Cleveland Clinic in Ohio, heart surgeon Toby Cosgrove, wants some fast food purveyors to get out of his large urban facility. He has successfully convinced Pizza Hut to abandon its restaurant location, but McDonald's is standing firm on its intention to stay for the remaining 10 years of its lease. Cosgrove says he isn't tr...

Hospital targets the Big Mac Restaurant chain in battle with Cleveland Clinic By Ceci Connolly Updated: 7:53 p.m. ET Dec. 15, 2004CLEVELAND - The Pizza Hut is shuttered, its neon sign collecting dust on the floor. But knocking down the Golden Arches has proved far more difficult for Toby Cosgrove, the new head of the Cleveland Clinic. A heart surgeon who has cleaned out a career's worth of clogged arteries, Cosgrove didn't think Big Macs, supersize fries and inch-thick, six-cheese p...