Thoughts and things from the mind of Ronald McDonald
RonaldMcDonald's Articles In Business
September 17, 2004 by RonaldMcDonald
A few months ago there was a Ronald McDonald convention, Larry Light got up and told the Ronalds that if they didnt look exactly like the TV Ronald they would be FIRED! The Ronalds defied their training to give any McExec an ovation and held their hands quiet. Is it just me, or does anyone else see the McHipocracy? All the Best, Ronald
September 17, 2004 by RonaldMcDonald
Dear Carla, First, let me just say that YOU sent me a fax in May 2003, regarding My Covenant with McDonald's and Leo Burnett. In the fax You said to call with questions, I responded with not only a letter stating my questions but called YOU as well, both my letter and my call were ignored completely. Now as far as Your confusion regarding my continued attempts to get someone from Leo Burnett and McDonald's to at least show the common courtesy of a response, well frankly Carla, if I were i...
September 22, 2004 by RonaldMcDonald
News > Fortune 500 McDonald's hit with fat lawsuit Public interest group says fast-food chain broke promise to reduce fat used to cook french fries. July 9, 2004: 8:32 AM EDT NEW YORK (CNN/Money) - A public interest group is suing McDonald's, charging the fast food chain with false advertising due to its promise in 2002 that it would cut the "bad" fat used in its cooking process. The group BanTransFats.com, Inc., a California not-for-profit group, filed ...
September 21, 2004 by RonaldMcDonald
29/04/03 . n/a . Sacramento Bee . USA Jury awards former franchise owner $16.5 million in McDonald's suit POMONA, Calif. (AP) - A jury has awarded a former McDonald's franchise owner $16.5 million, agreeing with her claims that the fast-food giant defrauded her when it pressured her to sell her outlets. Sandra Darling, 58, of Newport Beach, was awarded $6.5 million in compensatory damages on Monday and $10 million in punitive damages Tuesday in Los Angeles County Superior ...
September 20, 2004 by RonaldMcDonald
McDonalds Loses Legal Fight Against MacNoodles 2004-09-20 @ 12:21:50 McDonalds Loses Legal Fight Against MacNoodlesU.S. fast-food giant McDonald's Corp. lost a legal battle in Singapore Monday to stop a food company from distributing products named MacNoodles, MacTea and MacChocolate The world's largest fast-food company said Singapore-based Future Enterprises Pte Ltd. had copied McDonald's trademarks when registering its products in 1995. The High Court dismissed the case in April but M...
September 17, 2004 by RonaldMcDonald
An Apology from Ronald JoeMaggard Sep 17, 01:28 PM [ Reply ] Dear Friends, Sometimes we just plain mess up, it happens to us all. We make a mistake that we regret. I made a mistake when I made a joke about the Olsens. It was in hindsight in poor taste and I want to apologize to the Olsens and to You. In a lame attempt to be funny, I chose to go for a cheap laugh at Mary Kate's expense, and I'm sorry for it. My Bad! Love and Peace, Joe re: An Apology from Ronald Eva 1 Sep 17, 01:36...
October 5, 2004 by RonaldMcDonald
TODAY EXLUSIVE McDonald's teaching aid is 'brainwashing' Hard-up schools are resorting to free educational packs from McDonald's to teach children maths, geography and English. Use of the teaching aids - packed with references to the hamburger giant - was last night slammed as a "frightening intrusion".Some parents fear vulnerable children are being brainwashed. More than 1,000 educational packs have already been sent to teachers unable to afford anything else. The teaching packs ...
October 4, 2004 by RonaldMcDonald
Articles & Opinion To Articles & Opinion 4 October, 2004 Have you been McDonaldised yet? By T.J. Snaith "…The fundamental problem with McDonaldisation is that it's other people in the system structuring our lives for us, rather than us structuring our lives for ourselves…You don't want a creative person at the counter - that's why they are scripted. You don't want a creative hamburger cook - you want somebody who simply follows routines or follows scripts. No, you take all...
October 2, 2004 by RonaldMcDonald
UPDATE: The Truth About Tech Central Station When McDonald's wants to influence you, sometimes it doesn't want you to know that it's McDonald's doing the influencing. It would rather have you believe that its corporate message is actually the independent view of a publication that just happens to be pro-McDonald's. So rather than deliver its message honestly, under its own name, sometimes a corporation like McDonald's will secretly use an "independent" publication that allows it to pay a b...
September 29, 2004 by RonaldMcDonald
Wed 29 Sep 2004 Healthy eating takes bite out of Big Mac EDWARD BLACK COULD the golden arches of McDonald’s finally be losing their allure on the British high street? In the surest sign yet that the message about the importance of a healthy diet being hammered home by government agencies and interest groups is working, the British arm of McDonald’s suffered the biggest profits collapse in its 30-year history. The US-owned burger giant revealed that its pre-tax prof...
September 28, 2004 by RonaldMcDonald
September 26, 2004 Focus: 'Fat, dumb and happy' John Arlidge McDonald's took its eye off the ball, according to its new boss, Charlie Bell, who is now thinking outside the burger box to restore its fortunes ‘Fat, dumb and happy!” shouts Charlie Bell, the boss of McDonald’s. Bell is not lampooning Morgan Spurlock, the man behind the anti-McDonald’s documentary, Super Size Me. He is describing McDonald’s recent business performance. “Big companies get fat, dumb and happy. They take ...
September 28, 2004 by RonaldMcDonald
McDonald's profits slump in face of junk food battle Chris Tryhorn, City correspondent Tuesday September 28, 2004 McDonald's: pre-tax profits fell by nearly three-quarters in UK last year Fast food giant McDonald's profits have plunged in Britain to the worst level since they launched 30 years ago, as it continues to battle the war on junk food. The burger chain's pre-tax profits tumbled by nearly three-quarters in the UK last year, falling to £23.6m from £83.8m. Profits ...
September 26, 2004 by RonaldMcDonald
Center for Science in the Public Interest (CSPI) McDonald's Panned for "Broken McPromise" on Trans Fat CSPI Mounts Ad Campaign Against Partially Hydrogenated Vegetable Oil 9/24/04 A BROKEN McPROMISE (Click for CSPI's Full page ad taken in the NEW YORK TIMES) McDonald's has not kept its two-year-old promise to eliminate artificial trans fat from its cooking oil and the Center for Science in the Public Interest (CSPI) is not lovin' it. Today, t...
September 22, 2004 by RonaldMcDonald
In September 2002, McDonald's issued the following Press Release: McDonald's USA Announces Significant Reduction of Trans Fatty Acids with Improved Cooking Oil. Reduction Is Major Step Toward Goal of Eliminating Trans Fats From Cooking Oil. OAK BROOK, Illinois. McDonald's USA announced today a significant reduction of trans fatty acids (TFAs) in its fried menu items with the introduction of improved cooking oil in all of its 13,000 restaurants -- a major step toward McDonald's goal...
February 1, 2005 by RonaldMcDonald
BAN McDonald's in Schools JoeMaggard Feb 01, 12:34 PM [ Reply ] What's my take on all of this? Sadly, most people will eat whatever is available. So if you make unhealthy foods available, that's what they're going to eat, and if those foods cause cardiovascular disease, obesity, diabetes and other health disorders, then that's what you're going to see in the population. It's no coincidence that the U.S. population is currently suffering from skyrocketing rates of all these chronic diseas...